Branding Services
For Marketing Communications

The Quote That Summarizes Our Approach For Brand Creation

“First come the innovators, then come the imitators, then come the idiots.” – Warren Buffett

Our Approach To What Brand Is: From Ownership to Branding

We think logo and corporate identity are not brand, not even close to what brand means today. We believe brand/branding is one of the most confused terms in marketing we want to share our approach so we’ll be on the same page when you want a logo, corporate identity or branding services.

We think the idea of branding first started with marking the livestocks. This ensured that others would know who owns the livestock. This is what logo is for a business today. It’s a form of differentiation from others. Going one step forward, businesses have used matching theme/color on all the marketing documents in order to give the consumers a sense of one voice, one organization with a professional look, and it’s called corporate identity. Logos and corporate identities are very important for businesses but they’re not what brand is at all.

A brand is a term that is completely different from ownership marks. Branding evolved from being “more tangible” to “intangible”. A brand is all about perception on the consumers mind. It’s the feelings of the consumers toward the product. Brand is in the emotions that bond people and products together. Brand revolves around a great idea. No “a great idea” – “no brand”.

Branding Services. What We Can Do About Your Business

Branding services We can help you to create a great logo and corporate identity based on your brief and our conversations. Doing it is not a piece of cake but that’s what we do for living. However, if you’d like to hire us for branding services, we want to be upfront:  We can not make every product and name a brand. If someone says the otherwise, probably we won’t believe in it. The product and the organization need to have the “brandable” spirit. This way we can find the hidden potential and we can come up with a great idea.

Branding Is The Exploration Process Of The Hidden Potential Of A Business/Product/Service

Branding doesn’t happen over night, creating a brand is a process. This process is the exploration of the hidden potential. It’s finding the great idea that makes a name to become a brand. Once the idea is found, it’s communicating the great idea with consumers and establishing the EMOTIONAL BOND between the consumers and the brand. Branding doesn’t end here though, it’s an evolving process.

Brand Is The Perception

Brands are in the hands of consumers, so it’s all about their perception for the product. Consumers’ emotions about the brand is what brand stands for. As Peter Nivio Zarlenga said: “In our factory, we make lipstick. In our advertising, we sell hope.” When you hire us for a branding project we will focus on what the target market needs to be sold, rather than the product features and how the product is made.

We Will Help You To Find The Hidden Potential… The Great Idea For Your Brand

Using our creativity and marketing knowledge, considering the facts, finding the simplicity and niche for your brand… we will help you to find the hidden potential or the great idea for your product/service. We will help you to communicate this idea with your consumers. We will help you to create an emotional bond between your consumer and your brand.

A Jet Engine With No Fuel. A Brand With No Energy

A brand without energy is like a jet engine with no fuel. The idea needs to be great so it can power the engine. After we find the great idea, we will build the strong connection and emotional bond between the consumers and your brand. Being open to feedbacks and letting the brand evolve, we will fire up the jet engine.

Through Creativity We Can Reinvent Your Brand

If you don’t know exactly what your brand is, who your target audience is, and what you want that audience’s perception of your brand should be, your brand becomes meaningless. Too many business owners indicate that they are trying to reach “everyone.” Well, unless you have a Fortune 500 company budget, “reaching everyone” just isn’t possible. It’s easy to fall into the trap of wanting to be all things to all people, but the fact is unfocused brands get slaughtered. Don’t get labeled, get branded. We’re here to help you to reinvent your brand.

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